MARTECH STACK PART II
Still a few more tools to have a look, please have a look and check our presentations.
Google Analytics
Google Analytics is used to track website activity such as session duration, pages per session, bounce rate etc. of individuals using the site, along with the information on the source of the traffic.
Google page speed insights
PageSpeed Insights (PSI) reports on the performance of a page on both mobile and desktop devices, and provides suggestions on how that page may be improved. PSI provides both lab and field data about a page. Lab data is useful for debugging performance issues, as it is collected in a controlled environment.
Ab Tasty
AB Tasty provides a software solution known as Software as a Service, “SaaS” to enable marketing and statistical testing (A/B testing) on websites, intranet and mobile sites and mobile applications.
AB Tasty – Quick Overview: Experiment & Personalisation
Publitas
Publitas helps us by publishing catalogs online. Users can easily browse through our catalogs from any device.
Brandfolder
A digital asset management platform where we store all our digital resources like logos, pictures, brochures, etc.