MARTECH STACK PART I
Today we’ll walk you through the specific tools from our Martech stack that will be utilised throughout the digital roadmap project
WordPress
WordPress is a content management system (CMS) that allows us to host and build websites. Contains plugin architecture and a template system, so we can customize any of our websites.
Customer Journey Map
A customer journey map is a visual representation of the customer journey in our website and applications.
Understanding Customer Experience Throughout the Customer Journey
How To Create A Customer Journey Map
Customer Journey map presentation
Smaply
Smaply is the journey mapping software we utilise to centralise and coordinate customer experience insights: Create journey maps, personas, and stakeholder maps.